My name is Barbara van Wyk, I see rainbows in everything, and I love making plans and solving problems.

I’m a communication designer by trade, and some of my favourite things are: I’m happiest finding new ways to articulate, visualise, and move information. My skills (in priority order) are: I work well paired with a strong back-end developer and a client who are both as excited about a project as I am. I love handling a job from start to finish - even better if it’s the start of a long-term relationship that consistently serves the team involved and allows us to grow together.

I aim to deliver valuable work, and find it very important to define and measure success.

I find that I get the best results when I am regularly surprised.

"Barbara’s creative concepts bring a whole new level of value to the ideas and campaigns I create for both corporate and SME clients. Having worked with Barbara on various projects for several different clients, I have come to rely on her consistent quality of work because she always knocks it out of the park!"

Chandré Partridge, independent strategist

"Barbara is the best! She always makes us feel like we are her only client, delivering with a giggle and a smile (we think ;)). Her turnaround times are amazing, no job is ever an issue. Plus she is just an all round 'lekker mens' - we love working with her."

Kato Jansen van Noordwyk, Client Service, Helium Advertising

"Barbara is an imaginative designer, with a discerning eye, a knowledgeable practical and theoretical base, and an original creative flair that produces outstanding results. Resourceful and self-reliant, Barbara is tenacious and determined in seeing projects through from start to finish. Good natured and affable, her direct, polished communications style allows her to tackle complex subjects with patience, boldness and an assured professionalism. Barbara's native intelligence for design is among the best I have seen. She is both a team player and a dynamic individual, a professional who wins the respect of others through her integrity and unwavering desire to bring out the best in her peers."

Darren Smith, Publisher, Brooke Pattrick Pubications

"If you're looking for someone that truly cares about the success of your project, takes the necessary time to fully understand your business, its requirements and then produces outstanding creative work, then Barbara is probably who you should be speaking to. We've worked together on many projects both as colleagues and with me as a client of hers and I can comfortably endorse Barbara as a true professional and someone that really cares about what she does."

Ross Allchorn, CEO, ShopCreatify

I've included some samples of fun, interesting, or particularly challenging bits of work below, as well as a reel showing one or two quick case studies - this should help to illustrate just how specific challenges were unpacked and solved.


Communication Professional - van Wyk

Jun 2016 – Present

I offer research, strategy, branding, visual design, and front-end development services to clients in a variety of industries worldwide. I prefer to work with socially, morally, and fiscally responsible mid-sized private companies who grow with me, or established corporates who know what they want and are willing to take advice about what they need.

Creative and Strategy - ShopCreatify

Sep 2019 – Oct 2021

At ShopCreatify, an agency specializing in building and maintaining high-converting e-commerce stores, I formed part of the executive team and managed several clients and a small team. I provided strategic consulting, project scoping, design, and front-end development services. I particularly enjoyed the deep dive into e-commerce during a boom in the industry - this was a brilliant learning opportunity.

Creative - Helium Advertising

Jan 2016 – May 2016

At Helium, I was involved with strategy, visual design, and front-end development for various campaigns for First National Bank and enjoyed becoming certified in Google Web Designer and DoubleClick Studio, as well as experimenting with in-browser motion and interaction design and learning more about planning for users with deprecated digital tools. This was a good opportunity to bridge knowledge gaps re crafting subtle yet impactful messages within fairly strict guidelines.

Designer - Brooke Pattrick Publications

Sep 2014 – Dec 2015

I was tasked with rebranding Brooke Pattrick - a well established publishing house focusing on infrastructure and the built environment - as well as reworking some of its titles (printed magazines and corresponding apps). I created individual brands for several magazines as well as for the publishing house itself. This involved improving data visualisation, interactivity, and readability, and aligning digital versions of the various magazines to their printed counterparts. I also assisted with art, copy, and implementation for web and email marketing campaigns. Feedback on the work was very positive. After completion of the rebrand, the company merged with another leading South African publisher (Interact Media Defined) in an effort to increase the scope of their work.

Manager of design - Future Group

Oct 2012 – Aug 2014

I ran the Future Group’s design studio, handling the bulk of their concept work and constantly working to maintain/improve their various projects in terms of branding, visual design, and strategy. I worked on several prominent magazines, some websites and some advertising accounts. I reworked several of their products and received extremely positive feedback. I focused on both detail work and curation, and ensured that every aspect of the products produced - from copy, to art, to finishing or implementation - went smoothly and had a good result. I managed the internal and external design staff, and received positive feedback on the performance and attitude of the team.

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All work is copyright of Barbara-Anne van Wyk and their respective clients. Work may not be used or modified without the express permission of the owner.